Social Representation of leadership: a study with a management an educational institution

Abstract

The changes in recent decades have established a new form of relationship between human beings. Increasingly more women leave the private sphere of home to occupy a place in society, the public sphere, and imposes the need to know how they play their roles, act as leaders, organize their daily lives and what led them to assume the role of leadership in organizations. This study aimed at gender perspective, identify the social representations of women's leadership in an educational institution of Technical and Higher Education. Interviews were conducted with 20 managers of operational units that make up the Regional Department of the State of São Paulo. The data collected during the interviews were submitted to content analysis, through software Alceste, in order to identify the categories that form the object of representation, as well as understand the context of the formation of social representations. In relation to the management and leadership has identified the presence of elements related to management processes, staff conduct, leadership, gender and development people. Appear also issues related to motivation, results, free to work between management and subordinates. There is an important theoretical context in the discourse of management, leadership and gender. And a continuity of analisis can contribuity to the understanding of representation and transformations of society.