The advertising seasonal Christmas and imagistic representations of the family in Brazil

Authors

  • Vânia de Moraes

Keywords:

Advertising seasonal festivals, baroque and mestizo culture.

Abstract

The aim of this study is to investigate and discuss the relationship of advertising seasonal Christmas products of Sadia brand - conveyed in Veja magazine of national circulation, in December 2010 - with some issues the family picture in Brazil, highlighting how the said advertisement seeking breaks the stereotypical image of the Brazilian family, based on structural patriarchal mold that was part of the historical context at the time of colonial Brazil. Methodologically this is a qualitative research; technically a literature search, the purpose of articulating thoughts on advertising in the land of semiotics, communication and sociology, with the socio-cultural and epistemological debate around broader semiotics of culture , and the sociocultural and epistemological debate more specific in the field of advertising communication.

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Author Biography

Vânia de Moraes

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Published

2013-07-05

How to Cite

Moraes, V. de. (2013). The advertising seasonal Christmas and imagistic representations of the family in Brazil. Human Sciences Journal - RCH, 6(1). Retrieved from https://www.rchunitau.com.br/index.php/rch/article/view/61

Issue

Vol. 6 No. 1 (2013): A diversidade e a transformação

Section

Original Article

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