PLANETARY HEALTH DIET AND CLIMATE CHANGE IN ONLINE CONFRONTS ON TIKTOK
DOI:
https://doi.org/10.32813/2179-1120.2022.v15.n3.a927Keywords:
Affordances, climate change, fake news, microvídeos.Abstract
The global issue of climate change has been a recurring theme among the so-called conspiracy theories, fake news and deep fakes that circulate on online social media. In this context, cyberspace comprises a discursive arena in which science and counter-science clash, generating ideologically conflicting panoramas and identity clashes. Such communication flows, which run with a large participation of non-specialists, affect affectively and effectively large contingents of people, often under the merely algorithmic influence of connections. From a netnographic approach, the present research analyzes a set of 352 microvideos published on the social network platform TikTok, which were identified by the hashtag #yes2meat, which has been internationally consolidated in opposition to food diet propositions for planetary health formulated by scientists gathered by The Lancet Commission, in 2019. The objective of the investigation was to identify recurring elements in the conformation of the communicative dynamics of this platform and that tend to favor the memetic behavior of the posted content, regardless of the questioning of its veracity. The text ends by pointing out the essential relevance of affordances that promote and encourage online affectivity, centered on favoring the conditions of visibility and editability of the posted content and their association with different social actors and other circulating verbal-visual texts, even if not directly associated with the theme.
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