Análise semiótica de anúncios na TV para fidelização do público infantil

Authors

  • Renata Teixeira de Moura Santos

Keywords:

Marca, Fidelização, Público infantil

Abstract

As bonecas Barbie e os carrinhos Hot Wheels são os brinquedos mais vendidos no planeta. A Barbie, com mais de 50 anos, já ultrapassou a casa de um bilhão de unidades vendidas. O Hot Wheels, um pouco mais novo, com 44 anos, já passa dos dois bilhões de carrinhos comercializados em todo mundo. Mas o que faz com que as crianças sejam tão fiéis a essas marcas? Para entender um pouco mais do marketing infantil e também da fidelização de marcas tão duradouras essa pesquisa usou a análise semiótica para analisar duas propagandas veiculadas na TV aberta, uma da Barbie e outra do Hot Wheels. Engana-se quem pensa que propaganda para crianças é brincadeira. Tudo é pensado para envolver e convencer os pequenos, a música, as cores, o cenário, o enredo, nada escapa dos profissionais de marketing. E é por isso que hoje o segmento infantil é um dos que mais cresce em todo mundo.

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Published

2013-05-26

How to Cite

Santos, R. T. de M. (2013). Análise semiótica de anúncios na TV para fidelização do público infantil. Human Sciences Journal - RCH, 4(2). Retrieved from https://www.rchunitau.com.br/index.php/rch/article/view/16

Issue

Vol. 4 No. 2 (2011): Non sense das Humanidades

Section

Original Article

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